Cameron probably didn't have the Boreal forest in mind when he thought up the plot to Avatar. But it's still a smart move on the part of anti-Tar Sand activists to make such a splashy statement in Variety.Is the Sierra Club squandering the best environmental metaphor to come along in a generation?
I think it would be preferable were the Avatar theme linked to the fight for global pollution taxes. Were carbon trading, or some such policy implemented on a global scale, not appeals to public opinion, but simple economics alone would surely seal the fate of many of the most environmentally unsound forms of energy production.
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